The Wilton House
The Joshua Wilton House, now under new branding, approached JMU’s School of Media Arts & Design to create a new logo and sign for their inn. They requested a modern yet approachable design that highlights their restaurant offerings.
Goal
Our goal was to reposition the perception of the Wilton House from a special-occasion venue to an inviting destination while broadening its appeal to locals and JMU students. We aimed to develop a refreshed and improved logo and signage that blends its vintage charm with modern design.
Primary Logo and Icon
We created a color palette that best reflects the essence of the restaurant while still incorporating the inn. Building on the original logo’s maroon palette, we introduced a gold rim to enhance visual warmth and evoke a sense of richness and indulgence.
Mockup
The previously known Joshua Wilton House is now named The Wilton House. We emphasized the vineyard motif to reflect the establishment’s winery roots and upscale dining experience, creating a cohesive identity that appeals to both elegance and appetite.
