Projects
Group Project
A group project to position OPI within the male music community through integrated marketing. The campaign explores the intersection of beauty and self-expression, using activations and digital placements to present nail polish as an extension of creative identity for performers and artists.
Group Project
Valley Interfaith Action, a local non-profit in Harrisonburg, partnered with my class to promote its mission through digitally interactive platforms aimed at engaging the local community.
Group Project
In a group project, we analyzed two advertisements targeting Non-Binary Gen Z individuals with eco-conscious values. Based on our findings, we developed five original ads for one of the featured brands, applying our research to ensure an informed and inclusive approach.
Individual Campaign
The Joshua Wilton House, now under new branding, approached JMU’s School of Media Arts & Design to create a new logo and sign for their inn. They requested a modern yet approachable design that highlights their restaurant offerings.
