Valley Interfaith Action Digitally Interactive Campaign
Valley Interfaith Action (VIA) unites the community to support families by bridging institutional gaps. Alongside Bre, Maddie, and Joey, I helped design interactive social media campaigns to boost brand awareness and grow VIA’s membership. Our strategy highlights VIA’s impact on childhood development, economic opportunity, and public transportation access, we focused on issues like housing, safety, childcare, and healthcare.
Target Market
With this campaign, we targeted local business owners, single parents, and retirees. Our first persona is Mike Realman, a 48-year-old small business owner in Harrisonburg, VA. Mike finds it difficult to connect to his community and find outlets to voice his concerns. Being a business owner, he also wants to hear what people have to say about current policies. He would like a platform to explain his beliefs to people whom he normally would not be able to reach.
Buzzfeed Ad
A BuzzFeed flowchart quiz for our audience to identify which persona aligns with them and how they can benefit from VIA, a form of native advertising.
Print Ad
Designed a printed version of the quiz on a flyer that leads the audience member to the Instagram after completing. All deliverables are interconnected and accessible to our diverse target audience.
Social Media Ads
The social media ads are tailored to the platforms most used by the target audience, such as Facebook and Instagram. Each post on these platforms introduced the personas from the quiz. These personas highlight how VIA benefits each audience member, fostering its relatability. With engagement sparked, we followed by posting relevant events and next steps for joining.
